Mar
20
New York Takes on Targeted Ads
Posted by Irene Soto at 9:00 am under Internet, Legislation.
NY Assemblyman Richard L. Brodsky is sponsoring a bill that would make it a crime for certain web companies to use behavioral targeted ads generated from the collection of personal data. Two problems.
First, it’s impossible for this law to only affect NY given the nature of the internet. Companies may have to change their behavior everywhere. Again, we see one state subjecting another state to its more restrictive terms– isn’t this what made COPA’s “harmful to minors” language questionable?
Second, the bill only focuses on the ads. So it’s ok for these companies to collect the personal data, just not use it in this way? Odd.